Box Office Analysis

With the summer season in full swing, the big releases are out in force, with one after another and in July even on the same day. The month started with the late June release Thoda Pyar Thoda Magic unable to move ahead, instead going from promising to uneventful. A shame really as Saif’s performance was quite good and this kind of film under different circumstances may have done better.

The big news this month was of course the battle between Love Story 2050 and Jaane Tu…Ya Jaane Na, pitting newcomers Harman Baweja and Imran Khan against each other. Slated for being unrealistic and the special effects not impressing anybody, Love Story 2050 was even slated by the Guardian:

http://www.guardian.co.uk/culture/2008/jul/14/film.bollywood

Which must be painful reading for all those involved in the film! Meanwhile, JTYJN recorded 100% collections in the first week itself and has gone on not only to be the year’s first superhit but also a high grosser due to its low budget. It seems uncle Aamir could not have asked for a better debut for nephew Imran. Interestingly, via his blog, Aamir asked his fans how they would feel about including two songs in the film that are on the OST but not in the final cut, with the result that for two weeks only, the version of JTYJN playing in cinemas in India only will feature these two songs. Whilst this is nothing new (many a producer/distributor has added /deleted portions of the film post release depending on the fate of the film to garner those crucial repeat audiences), it has not been done for a while and offers the growing army of fans of the film more reasons to watch the film again.

The following week saw Kismat Connection pitted against Mehbooba, with Mehbooba losing out due to being stuck in the cans for too long and feeling out of date. A shame really as this film if promoted on the DVD/satellite TV circut may have fared better. Kismat Connection saw the biggest opening weekend for a Shahid Kapur film, which on the back of his two consecutive superhits Vivah and Jab We Met, only consolidates his box office position further. Though the film has tailed off, it is perhaps the only film that will realistically provide any competition to JTYJN.

Ram Gopal Varma’s woes also continue as his film Contract was released with Kismat Connection but lost out. Despite the success of Sarkar Raj, it seems the media are determined to bring him down but one superhit will of course change all of that for RGV. The final Friday of the month saw Mission Istanbul and Money Hai To Honey Hai released. Mission Istanbul is an out and out action film whilst Money Hai… is a Govinda comedy, an attribute which after last year’s successful Partner is not to be discounted. Money Hai… may just have the edge although many predicted 2008 as the year of the action movie so Mission Istanbul still has a fighting chance.

Both films however will face stiff competition from next month as three biggies make their way to the silver screen. Firstly, there is the mighty Singh Is Kinng which features the successful team of Akshay Kumar-Katrina Kaif-Sajid Nadiadwala. The music is already huge and promos attracting many views. Yashraj also unveil their latest offering Bachna Ae Haseeno whose music is slowly climbing up the charts. There is also God Tussi Great Ho, Hijack and Maan Gaye Mughal E Azam which are all cranking up the hype machine in the next few weeks. So if you are looking to escape the summer heat, it seems Bollywood cinema is the place to go!

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