Box office analysis

With exams over and cricket fever sweeping over India, it comes as no surprise that new films are facing tough competition from all quarters but pleasingly, it seems some films are emerging triumphant. Two new releases that are doing particularly well are Jannat and Bhootnath. Whilst Jannat, made by the Bhatts, boasts of a superb soundtrack and box office favourite Emran Hashmi, Bhootnath sees the Big B in a family orientated film. With Jannat being a story about cricket (in particular, based on the events surrounding cricket coach Bob Woolmer’s death), it has done well, marching on its way to hit status. Bhootnath also seems to be finding its audience – though it may not be doing as well as hoped for, the box office status is quite respectable. In addition, both films also released in Pakistan on the same day as India, which is quite a rarity and hopefully, an indication that more films will release simaltaneously on both sides of the border.

Meanwhile, the prospects for Tashan at the box office faltered, despite initial signs of recovery. Eventually reaching the multiplexes too late, with some blaming poor word of mouth, others the mysterious publicity campaign, all equalled a poor showing at the box office (for a film of this calibre), continuing Yashraj’s woes into 2008. U, Me Aur Hum managed to benefit from this though, with the film coming to the end of its run with some good numbers.

All eyes are now on next month, with Sarkar Raaj, featuring Amitabh, Abhisheik, and Aishwarya Bachchan at the start of the month, whilst at the end of the month, Saif Ali Khan and Rani Mukherjee come together for Yashraj’s next offering Thoda Pyaar Thoda Magic. Both films have a lot to prove, though not just for the actors but for the director and production house respectively who have not had the best of times recently and will be looking for that elusive hit film to wipe the slate clean. As they say in the industry – “hit hai to fit hai!” (If its a hit, its all alright), and that certainly seems the case this year.


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